A Juggalo is a label thats given to fan of Insane Clown Posse and other artists on their Psychopathic Records roster. It’s cultural phenomenon cult-like following that reminds me of The Grateful Dead and their “Deadhead” movement from the 1970’s. If you’re unfamiliar with what a “Deadhead” was, chances are your parents were involved or knew someone who was. They were fans of the jam band, The Grateful Dead. Often traveling thousands and thousands miles to the bands shows, developing their own style and slang and worshipping the bands fearless leader, Jerry Garcia. This movement took over jam music during the 60s and 70s, a culture was created from music and it gave a whole new meaning to what a fan could be. You were living in a world where your focus was music and a lifestyle was based around it. Fast forward some years and you have the next movement, Juggalos. Many unique characteristics and activities are partaking in with a Juggalo. You listen to horror-themed rap music that is similar to ICP, you wear face paint portraying yourself as a clown, you greet a person or express joy by chanting “Woop woop!” and you endorse all things related to Juggalo lifestyles such as wearing the groups clothing brand “HatchetGear” and drinking a brand of soda known as “Faygo” in which one of the activities a Juggalo partakes in is known as a “Faygo Shower” in which you take a two-liter bottle of the soda, shake it up and as you open the bottle and it spews the fizz, you drench yourself almost in a baptism like fashion. This core group are fans are also known to spend anywhere from $40-$2,000 in a single ICP show in concert tickets and merchandise.
This is a pretty dope article about juggalos but I wanted to challenge a few things in this paragraph.
Juggalos aren’t rabid consumers who buy everything ICP puts out. Some albums do better than others, some artists on Psychopathic do better than others. Twiztid, before they left, even did better than ICP. Some juggalos buy a lot, some don’t. I only own one ICP shirt and I’ve been down for over 15 years. (I’ve owned a few over the years but never a lot at any one time). We don’t go around wearing face paint all the time. We don’t do faygo showers all the time, we aren’t wrapped up in this sort of anarchy loving state all the time. That’s sort of concert mode, or halloween, or what have you. Most juggalos are pretty unrecognizable if they aren’t wearing hatchetgear.
Also, I’d argue that the least important part of ICP and Juggalos is “The Music”. One thing people don’t seem to get is that while we like “The Music”, the culture as a whole is what is important. The music, movies, comics, merch/fashion, all of that comes second to the ideals and the family. This is why it is OK for Twiztid to leave psychopathic records. This is why it’s OK to like bands who aren’t juggalos. This is why it’s easy to admit that yeah, ICP kinda aren’t that great at rapping but who cares? They make us laugh. They tell stories we find interesting and the people involved are there for us in a way that no one else is.
You met Billy Bill! That’s cool as fuck! He’s dope and wonderful in ways that you have no idea! I’ve met him a couple of times. He’s chill as fuck. He’s not a manager like other managers. He was with ICP way back when they didn’t need a touring manager. He is a friend who helped make them who they are.
Another bit of nitpickery on my part is that a juggalo isn’t “a fan of ICP”. Not really. We believe there are people who are juggalos who have never heard of ICP, or who don’t like ICP, or who lived before ICP were even born. We’re different from deadheads, maggots or who ever because we’re not just a fanbase. We’re a movement rooted in celebrating individuality and confronting bigotry.
Part of the reason we’re labeled a gang is because a lot of juggalos use drugs. If the police need a reason to pull us over, having “gang signs” on our car helps give them an excuse to search us at will.